Effective communication with customers is critical to a successful business and the methods to do so are many and varied. In all cases, it is critical that these communications are not only attractive and effective in marketing terms but legally and technically correct, fair and compliant with regulation.
The consequences of misleading promotions can be significant. If your advertising material fails to be ‘clear, fair and not misleading’, you are at risk of your clients making a very important decision without the best information. This mistake may not come to light for a number of years and can lead to unhappy outcomes for both clients and firms.
The internal approval of customer facing literature can be a laborious and time consuming process. These inefficiencies in the process can lead to corner cutting and policy being ignored when it comes to releasing time sensitive communications.
Insight Financial Promotions helps you to deliver compliant outcomes every time, efficiently and at low cost. The system supports the review and authorisation of Financial Promotions material through the creation of an electronic case, which can be reviewed and amended by many areas of the business at the same time.
Financial promotion items are managed via configurable workflows, so that each participant in the business knows their responsibilities and items can be tracked through to completion and launch. When the case is authorised for release a complete audit trail remains, with the relevant processes having been supported electronically, effectively and in a timely and efficient manner.